How Page Speed Affects Your Profits
The speed at which pages load is a crucial part of user experience, and recently page speed has become more and more important in other areas – Google’s search engine ranks pages based on page load time. In fact, when people have to wait for a site to load for too long, they abandon what they were clicking on all together.
Large websites have conducted studies showing that users expect a page to load quickly, and in fact that slower page load times can lead to a significant drop in revenue – some estimates say up to 1% loss for every 100ms delay in page load time.
Bounce rate is the percentage of visitors who come to your site and leave after only viewing one page. This metric can be impacted by many factors, including page content, page design, and how relevant your page content is to the search term or advertisement that brought visitors to your website.
What does all of this mean for your website? Page speed does impact both number of pages viewed per session and the bounce rate. As any marketer knows, these are important metrics that can have a direct impact on conversion rate and revenue.
With profits at stake the wise choice in today’s competitive space is to cater to people’s short attetnion spans and speed up your website. Click “Get Started” below and we will give you a quote for our Premium Speed Optimization package.