Comprehensive SEO services to boost your visibility across search engines and gain qualified organic traffic

Did you know that 75% of consumers don’t make it past the first page of the search results? So if you’re not right there, you’re losing sales. Yet ranking #1 or #2 for your keywords, products, and/or services isn’t luck – it takes professional SEO services and strategies from a marketing team with experience.

A carefully crafted SEO strategy can significantly impact your website traffic, improve your conversion rate, and offer one of the highest ROIs from your marketing budget.

Spark Visibility is an award-winning SEO company in Miami, Florida, helping clients grow their business through digital marketing strategies since 2010. Our SEO marketers are skilled at crafting strategies for businesses, ranging from law firms to dental practices to e-commerce retailers.


What is SEO & How Does It Work?

Search engine optimization (SEO) is a digital marketing practice, used to grow and enhance the organic search traffic to your website.

By optimizing your website and off-site properties, you’re giving search engines and your target customers clear messaging on who you are and what you do. This clarity leads to higher search engine ranking, more organic web traffic, and more customers.

When you partner with Spark Visibility, we’ll perform an SEO audit of your website. The audit will serve as a baseline for crafting your overall search strategy. Once reviewed and agreed upon, you’ll work with a dedicated Marketing Manager and Strategist to bring your campaign to life. We will also ensure that your website and campaigns are performing and aligning with the needs and goals of your business.


Your strategy could include tactics like:

Increase new business while maximizing ROI

Link Building

Get found when people search for your services or products

Monthly SEO Task

Get quality leads that convert into high-value customers

On Page SEO

Outrank your competitors in the search results

Search Engine Optimization
SEO company

Professional SEO Marketing Services That Get You Found

Whether you need just local SEO, you’re seeking national reach, or you’re focusing on your ecommerce website, your search strategy will be customized to your needs and goals.

We create unique strategies because a one-size-fits-all approach to search engine optimization simply doesn’t get results. What works for a dental practice might not work for a real estate firm or an online retailer. By combining various SEO specialities and tactics, you’re setting yourself up for long-term success.

National SEO
E-commerce SEO

Local SEO

National SEO

Ecommerce SEO

Increase Your Brand Visibility

Sometimes you need more than just web traffic, you need foot traffic! With local search engine optimization, we’re hyper-focusing our marketing efforts on your location and/or service area. This ensures that potential customers will be able to find you when they search by zip code, city, or ‘near me’ type keywords.

Whether you have a chain of businesses or you’re offering a nation wide service, we can help you increase your visibility no matter where a prospective client is located.

Running an online store is difficult when you don’t have the website traffic to create sales. Using ecommerce search engine optimization techniques, we’ll bring awareness to your store and products. So, whether a visitor is in the research phase or ready-to-buy phase, you’re able to attract, engage, and delight them at every phase of the buyer journey.

Voice Search Optimization

Voice Search

“Hey Google, How many voice search results come from Featured Snippets?” The answer: About 80%. If it’s not your site, it’s your competitors.

With the fast adoption of mobile on-the-go searching and the exponential growth of the smart speaker assistant market, we’ve all known that voice search is the future. Well, the future is here now. Today, one-in-five mobile phone owners in the United States speaks to their mobile device when searching (source) and one-in-six US residents owns a smart speaker (source).

That’s a huge market already that is expected to grow very fast: comScore, predicts that by 2020, 50% of all searches on the Web are going to be voice-driven. That is absolutely insane to think about… half of all Web searches will be done via speaking, due almost entirely to the importance of rising mobile searches and digital assistants.

Get ahead of your competitors now and let us optimize your site for voice search.

Voice Search

SEO stands for Search Engine Optimization. It’s a way to increase the number of visitors to your website by ensuring that it ranks well in the search engine results pages (SERPs) for specific keywords.

For example, if your company is selling blue jeans online, you’d want your website to appear on the first page of the search results when people search for “blue jeans” or “buy blue jeans.”

There are several ways to ensure that your site ranks highly in the SERPs. One of the best ways is to put links to your site on other websites. That’s called building a backlink profile.

Another great way to ensure that your site ranks well is to start a blog and post quality, shareable content on a regular basis. That’s called content marketing.

It’s also important to ensure that your site is properly optimized for the various search engines. That’s called “onsite SEO” and typically requires the aid of a tool that crawls all over your site looking for problems that the search engine bots might encounter.

At Spark Visibility, we’ll put all of our available resources to work to ensure that your site ranks as high in the SERPs as possible.

If you have reached this article, you probably Googled “How do I SEO my WordPress Site?” or something along those lines. We are here to give you 5 actionable tips that you can start implementing now if you have a WordPress site and want to start gaining visibility using Search Engine Optimization.

Before taking any steps to optimize your site, check that your visibility settings are configured in a way that allows search engines to crawl an index your site. You can do this by going to Settings> Reading>Search Engine Visibility, unticking the box and clicking “save changes.”

Once we are sure our site is actually being crawled, we can start implementing SEO strategies that will have your WP site moving up the search results rankings.

1. Change the default permalink
WP’s permalink is an odd code that looks somewhat like this: ?p=[id]. This doesn’t really tell search engines anything about your site, or the page itself. There are two ways of improving this.

The first one is substituting the default link with the page or post´s name. The second one is using relevant keywords as the link.

How do you go about doing this?

You can edit the permalink by going to Settings > Permalinks. You can go with several options, but “Post Name” is the standard.

If you want to use relevant keywords instead, you can edit the permalink manually right before publishing a post or page.

2. Install an SEO Plugin
There are different plugins available that will help you optimize your WP site. The most popular ones are All-in-One SEO-Pack and Yoast. They are both effective in helping you optimize your site, even if you have no knowledge of SEO when you first start. You can use both to optimize each post that you publish, but Yoast has certain features such as content analysis, SEO scoring, and focus keyword that make it easier for SEO beginners. Additionally, Yoast will create an XML map automatically, which brings us to our next point.

3. XML sitemap: a must have
In a nutshell, the XML sitemap is what tells Google all it needs to know about your website and all its pages. The XML sitemap lists all the content of your site, and it makes it easier for Google to find and index it. If you want to check out what your site´s map looks like, all you need to do is type your site’s URL followed by /sitemap_index.xml.

4. Use rel=”canonical”
You should enable this tag as soon as you install the SEO plugin of your choice. Using this tag for all the pages on your website will help search engines determine what the original URL of the content on your blog is, eliminating duplicate content issues.

5. Improve your site’s loading speed

Loading speed is one of the main factors search engines like Google take into account when ranking sites. This can be done using a caching plugin. You are probably wondering why loading speed is so important, and the reason is that Google wants to provide its users with the best experience possible when they are browsing the web. In the era of instant gratification, no one wants to wait more than a few seconds for a site to load. And Google knows it.

SEO services allow your organization to objectively find measurable actions that make it easier for your website to convert. Often, the number of actions is vast enough to require a highly specialized group of people to execute them effectively. These can include lead generation, running targeted advertisements, providing measurement and sales tools, building sales channels to reach new customers, and the creation of content and design specifically directed at your target audience.

In spite of a popularity surge in recent years, many people are still reluctant to hire SEO services. The most common reasons they blurt out when asked are associated with the perceived size of their own operations. There is a common misconception that only big companies need or can afford to invest on SEO services. But this myth is easily debunked by just pointing out some hard-data-based facts.

We like to say that SEO is the great market equalizer. You might not have the marketing resources of a multi-billion-dollar corporation, but you can certainly create relevant content and expertly crafted strategies that will put you on top of local searches without having to go bankrupt trying to outbid your competitors. That´s why size does not matter in the end, as long as you understand what your audience wants and how to rub Google the right way.

Most people do not realize this, but SEO is not a pay-to-win industry. SEO services are a combination of highly specialized web design tools with expert marketing coaching.

The internet was certainly a blessing for small businesses. It opened channels that allowed them to reach customers they would have never dreamed of. However, like any other tool ever invented, you have to know how to use it if you want to benefit from it.

Most business owners have already taken the first step in the right direction: they have created a website that showcases their products and provides a channel for customers to reach them. But this is not enough. Not by a long shot.

Before a website starts generating even a single visit, it must be found. This means that it should comply with certain objective and subjective parameters. Some of these parameters are explicitly laid out by search engines, while others fall in the realm of human behavior studies.

For example, a website must be properly coded so Google can correctly index it. It must also be organized in such a way Google robots crawl it efficiently. Proper layout, rich content, and smooth loads are among the aspects that search engines assess in order to deem a page worth their users´ time.

But even if your page is properly indexed, there is still a lot to do if you want people to know your website even exists. It is a known fact that 75% of users never go past the first page of searches. So if your page is not among the top 10 results for any given search, you might as well not have one.

This is why SEO services go way beyond just creating a nice looking and efficient website. SEO experts will also tell you how to attract customers or how to create a campaign that will eventually position your page in that coveted first page. And here is where you can actually beat big household names.

SEO specialist is a term we can use for both, a person or company, whose expertise is focused on Search Engine Optimization and subjects related to it.

Initially, the term Search Engine Optimization (SEO) was used exclusively to refer to those strategies used to positively influence the visibility of content (websites, profiles, videos, etc.) on the results pages from sites like Google, Bing, and Yahoo. Nowadays, it has become more of a blanket term, adopted by the industry to describe not only Search Engine Optimization proper but many other tangential online marketing approaches that can be implemented toward the same goal.

Thus, an SEO specialist is someone who has acquired – through study and experience – a number of skills that allows them to effectively devise, implement, and supervise SEO and digital marketing solutions. Ensuring their client’s online content is displayed more prominently on search engines result pages.

From a technical standpoint, there are a few things considered vital for an SEO specialist to do their job right.

It goes without saying that a close understanding of the inner workings of search engines and search algorithms is an essential building block for any SEO specialist. Beyond that, at least some knowledge of coding and programming becomes a huge plus that increases their effectiveness.

Even if they aren’t programmers or designers per se, understanding how pages are put together, and how their different component’s attributes directly affect the overall site’s visibility, is one of those nuances that SEO specialists are uniquely equipped to take advantage of.

Now, beyond technical knowledge, there are also a number of skills and insights that elevate someone who merely knows about SEO, to the ranks of an SEO specialist. These falls mostly on the human side of things.

Skills like having good problem-solving skills, organization, being adept at analysis, and being able to conduct adaptable decision-making processes are also integral components of SEO specialists.

You need to keep in mind that doing Search Engine Optimization is very much a technical art, which combines the precise know-how of computer technology, with an intimate understanding of how people interact with it. For those reasons, most SEO specialists tend to be equal parts engineers and humanists in their way of thinking.

Lastly, an effective SEO specialist needs also to be an effective marketer.

When it is all said and done, Search Engine Optimization is all about effectively connecting content with people. Be it creators and viewers, nonprofits with backers, or companies with potential customers. Which means that a solid grasp of marketing techniques (and keeping up with the latest social trends) also fall under the purview of a competent SEO specialist.

Being a knowledgeable nexus of these different disciplines is necessary to be able to implement the technical strategies SEO specialist develop on paper, in a way that is both efficient and effective in the real world.

The end goal of all SEO specialists is to get results for their clients, which is a concept that varies significantly on an individual case by case basis.

SEO Experts are professionals who help webmasters increase the amount of organic traffic to their website. An SEO expert analyzes the search trends, keyword search volumes, competitor data, incoming/outgoing links, content, meta tags, URL structure and monitors the overall site activity via tools like: Google Search Console, Bing Webmasters and Other known tools. 
They provide expert guidance to business owners looking to increase organic search traffic to their website.

The field of SEO is expanding and everyday we are witnessing new changes in the search algorithms.
An SEO expert must always keep up with such changes and catch up on the search behavior trends in order to provide the best services to the clients.

A reputable search engine optimization company will provide you with a monthly report. The contents of that report will depend on the nature of your business.

If you’re running an e-commerce site, you can expect to see a report that shows you conversions. On the other hand, if you’re running a “newsy” website, your report will focus more on traffic trends.

As a rule of thumb, though, SEO firms provide reports that show how well your site ranks for keywords related to your business and keyword growth over time, changes to rank over time, traffic patterns, and goal reports.

An SEO company like ours? A hell of a lot, actually.

But before getting into the nitty-gritty of it all, it’s best to get the basics out of the way. As there are still plenty of business owners out there without a clear picture of what SEO actually is.

SEO stands for Search Engine Optimization and refers to the discipline of establishing, increasing, and enhancing your company’s online presence to increase revenue. What this “online presence” is, varies from company to company. Yet it usually revolves around optimizing a primary website or platform, and branches out from there.

It takes merely a glance to some updated SEO stats to get a clear picture of the potential impact SEO holds for most businesses. After all, it isn’t a coincidence that over 60% of marketers have “improving SEO” and growing their organic presence as their top marketing priority.

The online business arena is just that relevant, with global retail eCommerce sales projected to reach $4.5 trillion within a year and a half. And the best way for a business to tap into that massive pool of potential revenue? You guessed it, by having a legitimate, powerful, and effective SEO firm like ours by their side.

You need a legitimate firm to avoid those so-called “SEO gurus” that make a living conning unwary businesses. At best, they eat up your budget delivering zero results. At worst, they engage in black-hat strategies that end up hurting your online presence – and business – until someone like us comes around to fix their mistakes.

You need a powerful, established firm that commands the resources necessary for your company to carve a place among competitors with a head start in the online arena.

But above all, you need an effective SEO company, able to deliver results instead of empty promises.

When it comes to search optimization, it often takes more than just throwing money at the problems to get the desired outcome. Optimization is a highly experimental, tailored process that very rarely works the same way for two different companies. It requires actual know-how combined with flexible strategies and skills.

An effective SEO firm is one that’s clever enough, nimble enough, and adaptable enough to consistently put you in front of your audience and have them convert – Which is the “secret” behind our success.

We are not afraid to say this: We’ve cracked the code by developing a methodology and frameworks that let us consistently deliver results to our clients, adapting to the particulars of each niche.

Good SEO agencies are staffed with experienced marketers, designers, content writers and SEO specialists who are also assertive enough to be part of the decision-making process.

This first thing an SEO agency must do is to understand what conversion means to the client. Some just want to increase their sales in Ebay or Amazon. Others want their restaurant to be among the top picks when people perform a local search on Google. Still others just want to outperform Wikipedia in searches related to certain topics for academic or promotional purposes.

Still, even when the client knows what their organization should be pursuing, it is common to see them overextending their reach and trying to employ every marketing channel they know of and then some. This often causes an incontrollable bleeding of resources, and many don´t even know where their money is going until it is too late.

A true SEO agency will always try to understand the client´s goals. Then they will gather information about their audience and the promotion channels they are using. The next step is to identify the most efficient channels based on the kind of interaction they want their visitors to have with their product and what channels are the most effective with that specific audience.

Once the right channels have been identified, your SEO agency will set your campaign goals.

One of the biggest mistakes many marketers make is to only set long term goals. This creates a colossal problem in the long run as these goals are difficult to modify without making the client feel the campaign was a whole waste of their time and money. It also makes the decision-making process more difficult. Search engines have imposed a faster-than-light culture in the marketing industry. This makes it difficult to wait for feedback from clients to make the myriads of changes or small tweaks needed to keep a website in good standings with search engines.

A good SEO agency will only set short term goals that can be readily measured and can have observable impact on the variables the client needs to improve. This allows more flexibility when designing strategies, and gives more leeway to those in charge of designing the campaign or creating the content as they do not have to wait until the campaign is finished to see whether their efforts had the intended impact or not.

This articulated approach should always be accompanied by regular progress reports to show the client how their money is being used and that their investment is working for them.

But this constant process of tweaking and refinement should also be coordinated so everyone knows what the current goals are, what strategies other departments are implementing and how their own tasks will impact the work of others and the overall results.

Here is where the cohesive aspects of a well-coordinated SEO agency come into play. We have seen many teams with awesome players in their rooster, and we have also been witness to their equally spectacular demise. Why is that? Mostly because SEO is a team sport. It does not matter if you have all the best players under the same roof if everyone is just doing his thing and clocking out at five o´clock. There must be a careful planning process so everyone knows what their team mates need. For example, you can have the best graphic designers but still deliver a mediocre website if the content does not match what your writers are trying to convey with it. And this problem gets worse if there is no general marketing strategy and specific goals set for each department.

There are several ways that SEO firms improve your website’s rank in the search engine results pages (SERPs).

First, they’ll conduct a site audit to find things that are preventing your site from ranking well. Then, they’ll fix those problems, usually with on-site SEO.

Next, SEO companies use a tool like SEMRush to research keywords relevant to your brand. Then, they’ll optimize your site for those keywords.

Finally, they’ll build a backlink profile so other sites are passing PageRank to your own website, and build a strategy using content marketing, social media, PPC, and other factors to continuously boost your rank.

SEO consulting is performed by a team of SEO professionals who are contracted to optimize one or more websites for the search engines.

Typically, SEO consultants build backlink profiles, handle onsite SEO, recommend content marketing strategies, review analytics, and track results. A great SEO team will also provide reports that show you how well their optimization efforts are working.

At Spark Visibility, we’re proud of the fact that we were named the #1 SEO company in the United States, United Kingdom, and Canada by We were also named the #1 SEO company in California for three years in a row.

We have a proven track record of working with our clients to ensure maximum online visibility. Our process of optimizing websites for search engine results has been carefully refined over the past 10 years of providing outstanding service to our clients.

Let us put that experience to work for you so that you can build brand-name awareness online and watch your sales skyrocket.

SEO is important because it keeps the search results fair. … Users trust search engines, and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate.

Our SEO company has a process that is heavily integrated with social media marketing. Following onsite search engine optimization and external link building, Spark Visibility will use social media optimization and social media marketing to build further external links and grow the authority of your online presence. Blogging is also a critical part of this strategy, and the Spark Visibility team will make sure all of your online assets are working together to maximize effectiveness. Overall, in the world Internet marketing a good, honest company is hard to come by. You can rest assured that Spark Visibility will provide excellent service. Contact us today to get started by clicking on the button below. It can’t hurt to at least have a conversation about your needs, right?

  • Getting ranked number one makes all the difference. 42% of searchers click on the top-ranking listing. 8% click the second-ranking. The CTR continues to drop from there.
  • 77% of searchers will select organic over a paid listing in the Google search engine results. Furthermore, when searching, 67% select organic search when buying a product.
  • The average cost of search engine optimization in the US is between 2,500 and 5,000 per month or per project.
  • In most cases search engine optimization beats PPC and social media marketing in lead generation.
  • A study by Forrester from 2006 found that 93% of all internet traffic comes from a search engine.
  • Google controls 64.42% of the search market while Microsoft achieved 30.01% of the U.S. search market share in March — 14.32% from and 15.69% from Yahoo Search.
  • 75% of users do not scroll past the first page of search engine results.
  • 81% of businesses consider their blog to be one of their most important SEO assets.
  • Tens of billions of voice searches occur every month when looking across all devices. Currently many SEO companies are trying to optimize for them. It is estimated that roughly 50% of searches will be made via voice by 2020. 
  • In a study recently conducted by Search Engine Journal, SEO leads had a 14.6% close rate while outbound marketing leads had a 1.7% close rate.
  • 40% of adults new use voice search every day.
  • Voice searches on Google are up 35 times in 2019 over 2008.

It’s a global economy. That’s especially true in the Information Age.

If you want to reach people in a different country who speak a different language, your website needs International SEO.

Effectively, International SEO is the same as geo-targeting. If you’re selling blue jeans for $20 each to U.S. customers, you’ll want to show customers from the U.K. how much those jeans cost in British pounds. For customers in France, you’ll not only want to convert the price into Euros, but you’ll also want to translate the product descriptions into French.

When you work with us, we’ll put our team of International SEO experts to work so that your website is properly structured for a global audience. Then, we’ll make sure that it’s properly optimized for the customers in all the countries that you’re targeting.

In addition to that, we’ll also build backlinks from region-specific websites to give your site more authority.

Finally, we’ll write the necessary code to ensure that search engines in various countries index your website.

There’s a lot of content online – Video tutorials, guides, articles, podcasts, books, – that you can use to learn Search Engine Optimization and SEO techniques with varying degrees of technical depth and challenge. SEO is a broad discipline that encompasses several other branches of knowledge, and along the way, you’ll pick up insights on topics ranging from tech and marketing, all the way up to psychology and effective communication.

As for the best way to learn SEO, you’ll probably want to figure out what it is you are trying to accomplish first.

Do you want to learn SEO as a profession? Or maybe you just want a basic understanding to be able to communicate with your team better? Do you have a more practical/results-oriented goal in mind?

Depending on the answer, some avenues might be better than others. Let’s go over some of them to figure out which one suits your needs best.

Learning SEO as a Profession: Books are probably your best source of reliable, comprehensive knowledge. Reading in-depth texts on SEO gives you a deep understanding of the ins-and-outs of the industry, covering the nuances that other mediums might just gloss over.

Depending on your current level of knowledge, introductory-level texts are best. Search Engine Optimization All-in-One for Dummies by Bruce Clay and The Art of SEO: Mastering Search Engine Optimization by Eric Enge are two great ones to get you started.

Don’t be discouraged by the “For Dummies” brand. This book is very approachable and an excellent starting point for everyone. The Art of SEO is written by one of the giants of the industry and serves as a great crash course on the history and landscape on the subject.

Learning SEO for effective communication: One of the main challenges of hiring a digital marketing agency or an SEO consultant to take over your content’s SEO is taking a back seat and let others decide upon your business’ content.

However, just by learning the basics terms and getting a sense of what each strategy is about you can become a part of the conversation productively.

Keep a journal and jot down unknown words and strategy names as they come up. Later, do a simple google search on them and pick up the basics of what they are about. Just by doing this simple task you’ll get a solid understanding of what’s going on, and will be able to pitch in and steer the process much more efficiently. It’s all about using the expertise of your SEO assets to the fullest.

Learning SEO Practically: Lastly, a lot of people want to learn SEO basics in a practical manner, to improve their online content as soon as possible.

It is a valid approach and one that has been made relatively easy due to the sheer number of DIY guides, How-To ‘s and explainer videos on the subject you can find online.

Granted, these sources won’t cover the more complex processes, and the more advanced techniques might be too difficult to implement by yourself. But even the most basics SEO strategies can have a powerful impact on your content’s exposure, and this is entirely possible to do by following guides from reliable sources.

Generating quality content is the bread and butter of any SEO strategy. To write articles that are SEO friendly, you need to apply at least a few of the most common SEO strategies like keyword research, topical relevance, proper formatting, and most important of all: provide value to your audience.

The internet is built on content, and as much as we tend to put weight into the mechanical side of Search Engine Optimization, the side that considers algorithms, SERPs, and metadata, you should never forget that, at the end of the day, you are producing content for human eyes with human needs and human minds.

So, the golden rule of writing SEO friendly and relevant articles (even beyond the technical advice that follows) is never to forget who your audience is and cater to provide what they seek.

Once you know the type of content you want to base your article on, there are plenty of steps or strategies you need to take care of to have an SEO friendly piece of content when it’s all said and done.

The following list is by no means exhaustive or comprehensive, but it will, however, provide you with a more than solid starting ground to start improving the kind of content you put out (SEO-wise) seemingly overnight.

Tips to write SEO-friendly Articles:

  • Figure out the topic: This is a vital step that most people take for granted. If you want a piece of content to be relevant, it has to be topical and in direct relation to your potential viewers’ interests.

You don’t need to spend weeks, or even days figuring out the topic for a single article. But there are a few significant tentpole characteristics that can dramatically improve any piece of content you produce once you figure them out. Understand who the article is for, why they will find it relevant, and the practical value of reading it will leave them with. Do this, and you’ll be on the right track even before you write word one.

  • Do some Keyword Research: Doing KW research can help you on different fonts depending on the way you go about it. If you already know your topic, doing KW research will zero-in the best possible words you can use to support the content you want to produce. Let the research inform your word choices, and it will increase the overall effectiveness of the piece.

By the same token, if you have a rough idea of what you want your article to be about but don’t know how to tackle it, doing KW research around the topic might net you exciting and relevant ways to narrow down and help your creative process.

  • Format Properly: Formatting is crucial in any type of internet content, and you should be aware of the kind of formatting that fits the article you want to write. Talking about the format in a vacuum is difficult at best. Much of it depends on your goals and adapting those to your audience.

For example, don’t write overly long articles for rather simple topics. And don’t do a brief, fluff piece for things your audience wants to know in depth. Depict your ideas and information in a clear and readable manner. Use fonts and words that are simple and easy to understand.

  • Provide Value: Last but not least, is value.

What’s the takeaway? What’s the benefit your piece is bringing to those that engage with it? Value has everything to do with the lasting impression a viewer will take with them after they are done with your content. Provide good value (which can be information, entertainment, artistic, etc.), and they’ll want to come back for more.

SEO can be free, if you take care of it yourself. When we talk about SEO, we are discussing many strategies intended to feature online content more prominently on search engines results. While some of these approaches (like setting up pay-per-click ad campaigns) can require an investment in money, many other SEO practices can be implemented at no monetary cost if you learn how to do them yourself.

Do keep in mind that any SEO practice you engage with on your own require a time investment at the very least. Which, depending on your technical know-how, might end up being quite high.

Fortunately, there’s a lot of documentation online that can help you in this endeavor, and taking care of your own SEO – at least initially – will grant you a few advantages.

For one, you’ll start benefitting right from the start by improving your content until you are able to hire an agency to take it to the next level. For another, you’ll begin accumulating some knowledge on the subject, which will come in handy later down the road when you have to make strategic choices and oversee the SEO task an agency recommends for your business.

As far as the strategies themselves, here are a few of the free SEO practices we believe should be at the top of your priority list:

Market Research/Analysis: Thoroughly knowing and understanding your target audience is an essential building block of any SEO strategy. It stands to reason that it be one of the first things you should focus on before moving onto more involved tasks. In principle, doing this type of analysis might sound daunting, but as someone with intimate knowledge of your product, you are uniquely equipped to determine the info you need.

Make a profile (and keep it updated) on your content’s target audience: Age, Sex, Geographic Location, Needs related to your product. And let this profile inform and improve your other SEO strategies as you move on.

Keyword Research: Once you know who you are creating content for, you can move on to one of the big ones as far as SEO strategies go: Keyword Research. KRis all about finding out which words people use to find the type of content or product you are offering. You can use free tools like Google’s Keyword Planner to this end, and use your target audience profile to further home in those perfect keywords you can use to lead them to your online content.

Generate Content: Once you have a solid understanding of the audience you are trying to attract, and know the most popular keywords they use to find the type of content you offer, it is time to start creating quality content utilizing this information. Content comes in many shapes, and it will all depend on the type of business you have.

Someone selling on Amazon might start a blog with reviews for their products, and link back to their listings. A photographer might start an online portfolio, using the Keywords he researched on the image titles or descriptions.

Using these strategies cost you no money, and they are bound to have a positive impact on your online presence.

While SEO refers to Search Engine Optimization, and speaks to the different digital marketing strategies that can be put in place to improve a piece of online content prominence and exposure on the internet. SMO stands for Social Media Optimization, and relates to all strategies used to achieve a better image and standing using social media platforms like Facebook, Twitter, and Instagram.

Online marketing is all about making sure people are finding your products and interacting with your brand before they do so with your competitor’s. It’s about connecting with your customers, and in this regard, there are few more powerful platforms than what social media has become over the past decade.

Roughly 70% of the United States population has some form of Social Media presence, which right of the bat speaks of the potential reach using these platforms for marketing can bring to the table.

By their very nature, Social Media platforms are the ideal ecology to nurture elusive and valuable things every business should be trying to achieve: Brand awareness, brand projection, positive client interaction, and reputation management.

With that in mind, SMO becomes the discipline of shaping out, and honing around, those precepts and core objectives. Offering several great usages for social media platforms as a form of marketing which can bring a lot of value to any digital marketing campaign.

Some popular tasks often used in SMO are:

Social Media Platform Assessment: Although any of the major social media platforms out there right now are bound to bring something to the table as far as marketing advantages, not all platforms are created equals.

Different social media ecosystems might resonate with different types of content better. Doing a thorough assessment of their strengths, weaknesses, and how those particularities might relate to the kind of industry you are in or the type of content you want to promote, can make or break your SMO strategy.

Social Media Content Management & Production: At the end of the day, social media platforms are content distribution networks. Each one has a different flavor, follows different customs, and sticks to different trends, but in the end, they all distribute content.

Having a dedicated person (or staff team, depending on the magnitude of the SMO plan you are implementing) is essential. Someone who not only is intimately aware of your campaign’s goals, but also has a deep understanding on how the chosen social media platform (or platforms) work, to produce quality, relevant, and engaging content that will resonate with the audiences is intended for.

Metrics analysis & Implementation: One of the huge advantages of using these platforms as marketing tools, is the sheer number of metrics and data you can make use of.

Some platforms (like Facebook) excel at this better than others, but in the end, all of them have some form of metrics, trends, and user models that need to be kept an eye on. Patterns that can be used to refine further and improve your strategies to make them more effective.

Interconnectivity and cross-pollination: SMO should not occur in a vacuum. Instead, creating positive feedback loops between your social media marketing efforts and your other type of digital marketing (SEO and SEM) helps potentiate the whole scheme by feeding on one another.

The ultimate goal of SMO setups is to keep people going from different instances of your content to the others. People who find you on Facebook are directed to your online store. People who see one of your PPC ads on Google might end up following you on twitter. All of this powering up your brand recognition and client engagement goes up up exponentially.

The two terms are closely related, as both refer to practices intended to achieve the same goal: drive more visitors to your online content. However, they go about it in slightly different ways. Search Engine Optimization (SEO) is all about organically increasing your site’s ranking over time. Search Engine Marketing (SEM), on the other hand, tries to achieve this by taking advantage of paid digital marketing models such as Pay-Per-Click ads.

It is good to point out that sometimes the term SEM is used as an umbrella term to encompass both approaches. Meaning that people talking about SEMmight be referring to the implementation of organic SEO techniques, combined with paid digital marketing.

It is an important distinction to make since each practice comes with its own set of advantages and challenges. And depending on your goals and budget, one might fit your needs better than the other. So, let’s go over some of these differences to help you better gauge which approach might suit your particular situation best.

Advantages of an SEO focused approach (Organic growth):

Costs: Most SEO strategies can be implemented without the need for direct investment, especially if you take care of them yourself, which suits your need for advertisement on a tight budget.

Endurance: Many of the systems and changes you put in place while working on your content’s search engine optimization will remain in place and viable for a long time. This means that even if you hire an agency to take care of it for you, you’ll keep benefitting long after you have ended their services.

Branding: Having well-placed pages on organic results drives more credibility and user awareness to your content than advertised links. While it takes longer to get there, this might provide increased CTR and conversions as you begin to be placed as an authority on the subject.

Challenges of an SEO focused approach (Organic growth):

Windup: SEO strategies usually take longer to take hold and start showing results, which might be an issue when you are on a schedule or trying to bring awareness to your content in the least amount of time possible.

Time investment: Effective SEO can’t be accomplished overnight, and there are usually many involved tasks that require constant gauging, fine-tuning, and upkeep. This means that proper SEO is very involved and time-consuming.

Advantages of an SEM focused approach (Paid Advertisement):

Instant Positioning: One of the critical benefits of PPC ads is positioning. In Google, ads results appear first even before the top organic result, which gives your content a significant advantage when it comes to catching potential viewer’s attention.

High targetability: On platforms like Instagram or Facebook you are offered an ample array of variables to make sure your ads are reaching precisely the people whose attention you are trying to attract. Categories like age, sex, and interest can help make sure your message reaches your audience.

Customization: While you have little control over how your content is displayed on organic search results and which pieces of content will get featured, PPC ads are highly customizable. You are in full control of what will be presented and how. This means that you can make use of powerful copywriting and marketing strategies to capture a viewer’s attention in a reliable, consistent manner.

Challenges of an SEM focused approach (Paid Advertisement):

Costs: While an adequately configurated PPC campaign doesn’t have to be expensive (and can offer good ROI numbers) the fact that you need to pay every time someone interacts with the ad might present a challenge. Particularly in the beginning when you are fine-tuning the ad into efficiency.

Competition: Even after you have attained the perfect ad that gives you the results you want, competitors can come around and copy it, or simply outbid you and make it less effective. Something that is nearly impossible to do with organic growth strategies.

As you can see, both approaches can be very powerful, and their effectivity relies on the goals you are pursuing, and the resources you have to achieve them.

Objectively, neither practice is better than the other. Both, Search Engine Optimization and Search Engine Marketing are disciplines that try to accomplish the same goal: Improving your content’s exposure. However, they go about it in slightly different ways and utilizing different approaches and strategies.

With that in mind, which of the two is subjectively better depends significantly on your specific goals for your campaign and content, and the resources you have available to meet them.

Contingent on your particular situation, one or the other can serve your needs better. Let’s take a look at each practice individually to see where they shine and where they lack, so you are better equipped to determine which one can serve you best.

We already established that both practices aim to increase your content’s exposure, but it might be useful to reiterate that SEO focuses on using techniques to organically grow your content’s prominence over time, while SEM includes paid digital marketing tactics that can have a noticeable effect faster, but at the cost of monetary investment.

Some of the most common SEO practices are:

  • Keyword research and implementation
  • Optimized content creation
  • On-page optimization (design, load times, navigation, readability, etc.)
  • HTML and Coding improvements (Proper URL formatting, crawler-tagging, etc.)

Some of the most common SEM practices are:

  • PPC (Pay-Per-Click) Ads Campaigns.
  • PPC Listings.
  • Social Media Paid Advertising.
  • Metrics management and optimization.

Now, both approaches have their advantages and disadvantages. And can accomplish wonders for your content when implemented in tandem. Any holistic digital marketing will most likely make use of both practices to different degrees at different points of the campaign. However, the distinction between them is mostly marked by the resources necessary for their optimal use.

One of the great advantages that SEO brings to the table is its approachability and its permanence. You can hire a company to take care of your SEO needs whenever you can spare the budget for it. But even if you don’t, there are plenty of SEO tasks that you can start implementing yourself in the meantime to greatly benefitting your content.

On the other hand, since SEM revolves around paid advertisement systems, having an initial marketing budget to cover the setup and ongoing costs of having paid advertisement running is an entry point hurdle to overcome.

Another big difference between them is accessibility.

Some of the basic SEO practices require little knowledge for you to try and implement them to some degree of success. There’s little chance you can hurt your efforts by trying SEO techniques even by yourself.

SEM, however, is a bit more restrictive if you want to do it right. At least some knowledge of marketing and copywriting is necessary for PPC ads to be effective, as well as an understanding of the whole search engine or social media marketing platform.

Another significant divergence between them is that, while SEO grows your exposure over time (and remains working even long after you have stopped proactively implementing it) SEM practices like PPC ads only work as long as you can support paying for them. As such, there’s a genuine chance to hurt your marketing efforts with ineffective ads that you have to be constantly paying to keep up.

At the end of the day, which route is best for you depends much on what you want, and the resources you have to achieve it. If you are unsure, you should defer to the recommendations your chosen digital marketing company makes as far as your particular situation.

SEO friendly means that a website is set up in a way -from its code to its design, text, and images- that it makes easier for search engine crawlers to index the content, determine what the site is about, and show it in search results pages.

Being SEO friendly can help a website appear in the first pages of search results and with more than 2 billion websites, and more than 5 billion daily searches, you want your site to rank as high as possible.

But what exactly makes a site SEO friendly?

Your website’s title pages are unique, and you should tell Google by using title tags. Titles should be concise but descriptive. Use meta tags to describe what each page is about accurately; meta tags should include the most relevant keywords so that you let search engine crawlers know precisely what your site is about. Use an effective meta description or description meta tag. Meta information is what Google displays when your site appears as a search result. It should include relevant keywords and be brief yet persuasive to entice users to click on it. Again, each page should have a unique description.

Use easy to understand URLs. This helps you keep your content organized while allowing search engines to categorize each page on your site accurately. Ideally, you should use the words that best describe what the page is about.

Make your site easily browsable. This helps visitors quickly find what they are looking for. To accomplish this, create an intuitive hierarchy and use text for navigation. Include an HTML sitemap for users to turn to and an XML sitemap so search engines can find the pages on your site.

Publish relevant, compelling content on your site. This alone will go a long way in the eyes of search engines. What’s more, users know and like to share good content, and this will also bring organic traffic to your website. The first rule about SEO is that you should always put users first. They are the ones who will ultimately read and share your site or recommend your products or services. Even Google itself is in the business of making users happy, so that should be your main

Use appropriate anchor text. Anchor text is the text you use to link to other pages. It should tell the user and the search engine what the page you are linking to is about.

Optimize your site’s images. You can provide information about the image using the “alt” text attribute. Doing this lets you provide information about the image if it cannot be displayed for any reason. The images’ file names should also be descriptive of their content.

Use heading tags to organize your content for both the user and the crawlers. These are used to give content a visual structure that allows users to know what the most important information is. There are six heading tags from h1 to h6, which denote the degree of importance of any given text. Avoid using heading tags excessively or using them only for styling text. Text within a heading tag must be meaningful to the reader and to search engines.

The ultimate goal of making a website SEO friendly should be to present users with the best content possible in the best way possible. Great user experience is any search engines’ number one priority when deciding what rank a website will be granted.

PageSpeed Insights by Google measure the speed a web page loads for mobile and desktop devices.It analyzes the URL of your website twice: once for mobile and once for desktop. 
The PageSpeed Score is very important. The higher your score, the better your website in the search engine’s eyes. A score of 85 and up is very good; it means that your site is performing well. But a low score means as low loading website and pages; this can lead to low user engagement, increased bounce rates, and low average time spent on a page.

Anyone can test their web pages for free with Google’s PageSpeed Insights. 
In the past few years,Google has invested millions of dollars on PageSpeed. So that’s a sign you should make any changes they suggest. Here’s the bottom line: A fast website = better user experience = better search results.

Get highly targeted, qualified visitors from higher search engine rankings. For more conversions,more customers, and a better bottom line. We create content for you that generates social shares and links. Because when your content is better,your search results are better. Then we spread the word online, by reaching out to people and businesses to let them know about your new resources, blog posts, and articles. All of this delivers amazing amounts of backlinks to your site. Which brings you more organic search traffic. Important: We make sure that every article, blog post, or any other piece of content you publish is in-credible.

Because average content never results in social shares or links to your site. 
The relationship between you and your SEO company is vital to your success. If you’re willing to invest the time in creating content that’s special, we will make sure it reaches the wider audience you seek.So your competition won’t stand a chance. 
After all, why use SEO experts and search engine optimization companies if they can’t deliver?

If you’re creating content every day and no one sees it, your hard work is wasted.

Off-Page SEO concentrates mostly on things outside of your website and your control. There are many techniques that can improve the position of your website in search engine results, including linking to relevant, high-ranked websites. And while people tend to connect off-page optimization with link building, that’s only a small part.Mainly it’s about your promotion methods and techniques. Search Engine Optimization (on and off site), is never a one-step process.

There are no magic tricks or shortcuts. It is long, hard work that must be don one step at a time, with creativity and passion. If you want to rank as high as possible in search engines, know this: The harder you work for it,the more likely you are to get it. 
By working harder we mean that you need to be constantly active in all places relevant to your niche– websites, web-pages or blogs with a solid traffic and what’s called “trust-flow.” The more credible a web site is that links to your site, the more likely it is that you will see amazing search engine rankings coming your way. 
Here are some categories that are directly related to Off-Page SEO: Article Submissions, Social Net-working, Business Reviews, Press Releases, Blogging, Local Listings, Blog Marketing, Forum Marketing,Search Engine Submission, Directory Submission, Social Bookmarking, Link Baiting, Media Sharing,Video Sharing, Local Listings and Activity on major platforms.

Get high quality PR back links from relevant websites and add huge improvements to your organic search rankings. We take the articles you create and distribute them to highly-relevant blogs and websites. This creates quality links with high authority, so you rank higher in search. Fine-tuning what keywords to promote and what anchor tags to use inside your blog – this is just some of what we do to help improve your rankings. 
We find outdated links to your site using our proprietary tools and Google’s webmaster tools. Then we tell the relevant site to update their link or disavow corrupted links. Tip: Keep an eye on your back links and their relevancy.

Because many businesses change their brand and/or name; when that happens, they are no longer relevant to your website niche. And the wrong backlinks can hurt you. 
By using our services, we make sure your website does everything possible to meet the search engine’s guidelines.

We can create a standout blog for your company, an RSS feed, press releases, case studies,help you create quality content, advise you on your social share activities, and help you get reviews from other websites.

We will manage your Google Analytics/Google Webmasters Tools account, Google webmaster account and other stats systems to ensure the best results. 
One of the most powerful and useful SEO tools on earth is Google Webmaster Tools. It contains no commercial SEO add-ons. It is not a toy to play with. It’s a serious tool that comes from Google. And it offers vital SEO insights for you.

We will manage your Google Webmasters Tools and make sure your site complies with the latest search engine guidelines. Google Analytics is another amazing tool from the house of Google. It monitors traffic on your website like no other tool can. It gives any website owner an enormous amount of solid, valid information about who visited your website, when, for how long, what they were interested in, and how they “experienced” your site’s search engine optimization overall. 

We will manage your Google Analytics for you, while giving you powerful, up-to-date reports from Google Analytics and other in-house tools we use. So you can rank higher in search.

The concept “above the fold” is centuries old. It all started with the early days of the printing press. Back then, newspapers were printed on large paper sheets. They had to be folded when they were displayed on the newsstand, which only made visible the top half of the paper.

The industry quickly found a way to draw people’s attention using of that visible part of the paper. They had to present eye-catching headlines, images, and content on this top half. This remains true to this day, and now it is applied to digital content. Websites obviously don’t have an actual fold like newspapers do, so the “fold” in the WWW refers to the scrollbar. On a website, everything you see before you need to start scrolling down is what’s known as above the fold content. The part of the page that needs scrolling so you can see the content is called “below the fold.”

The amount of information displayed on a web page varies from one website to another. That’s because many variables can affect how a page is viewed. These factors include the device’s display size, the browser used, the operating system, and others.

Why is above the fold content so important?

Well, first because it’s what visitors will see as soon as the site loads. It prepares visitors for the rest of the content, setting quality expectations. Studies have shown that what appears on the top of a web page affects the user experience. Viewability (50% of an ad’s pixels being on-screen for one second), is nearly 30% higher for ads above the fold. The content above the fold helps your site’s visitors decided if it’s worth their time.

At its most basic, an SEO agency needs to increase a company’s revenue by bringing in more business to them. This is usually accomplished by having that company’s content ranking higher on search engine result pages for keywords relevant to their business.

The better a company ranks on search results pages, the more people will engage with their – hopefully optimized– content and convert. Meaning, do business with them.

There are over 200 hundred factors that platforms like Google consider when deciding who goes where in search results. Listing each one goes outside our point here. However, listing a few should give you an idea of some of the things that have to be mastered by a proper SEO company:

Presence of relevant, quality content.

Backlinks and site authority.

Page load speeds.

Correct schema markup.

Social signals directing traffic back to the piece.

User search intent.

Image optimization.


And many dozens of others that, when playing in conjunction, end up having your content ranking higher.

The thing is that, for an SEO agency like OTT, that’s barely the start.

Comprehensive SEO services like ours run the gamut from on-page optimization (those elements we discussed above) and beyond. Services like local SEO services, online reputation management, web design and development, and even brand management are all part of our portfolio.

When we partner up with a company, we run a full analysis and diagnostic around all these aspects (and many others.) Then, we devise and put in motion a tailored strategy meant to power their strengths and cover/eliminate their weaknesses.

Having said all that, a macro-vision of our process like that can leave a few heads spinning. So, let’s step back into a more manageable context and discuss the different aspects usually included in a typical SEO services contract.

What services are included when you sign with an SEO company will vary depending on the level and scope of the company in question. From basic SEO optimization strategies to more in-depth strategies that might need to be implemented on a case-by-case basis.

That said, there are a few fundamentals that form a common baseline across the industry.

Website analysis – Structure, content, and performance.

Off-page status diagnosis.

Website restructuring and code enhancement.

Onsite content optimization.

Off-page factors management.

However, if the company you are considering offers ONLY these services, you might want to keep looking. They will fall short in the long run. You certainly want all that done to your website, but you also need an SEO company who is more interested in your growth than just billing you dry.

That depends… Do you want to grow your business and be more successful than you currently are? And yes, that’s rhetorical.

Look, let’s be real for a moment here. If you are even considering this question, chances are that your company is either:

A) A small affair that’s detecting an opportunity to expand beyond the mom-and-pop level.

B) A medium-sized business who’s struggling to connect with their audiences and increase revenue.

Because any big player out there already knows that SEO and digital marketing are two pre-requisites for the major leagues.

So, we could stand here and give you a list of reasons why the answer is yes, but we wouldn’t be telling you stuff you didn´t know. Instead, We´d rather list a number of critical business-oriented aspects in which SEO is going to overhaul your bottom line, once you decide to pick up the phone and get in touch.

Capturing a larger portion of your potential clientele, growing your operation and expanding your current business scope.

Transform your website (and online presence) from something you have (because everyone has one), to a conversion asset that actually drives in revenue.

Start driving in clients from adjacent marketplaces who will now discover you as a viable alternative.

Take on increasingly larger portions of clients and leads from your competitors while establishing your business as one of the go-to providers in your niche.

Catalyze marked increases in lead generation and sales conversions.

Transform your branding practices with effective strategies that set your business apart from the competition.

Get those numbers from the red to the black, with realistic projections into your future.

And yes, rank higher on those SERPs where it matters the most.

And those are just some of the more dramatic, overt benefits that come tied to an effective SEO strategy. Which is a nice segue to the follow-up question most businesses have when they realize they do need SEO to grow.

A fair question. Especially since we already established that unreliable services and outright scams abound in this field.

Identifying Scam Services

If you are looking for lottery tickets, meaning amazing overnight results with little to no cost, please go on to the next SEO company down your list. The only places that will offer you that are those looking to make a quick buck out of the gullible.

Here are some of the most common false promises you’ll hear as you look for a reliable SEO company:

Overnight first-page rankings.

Double or triple your website’s traffic in no time.

Instant leads.

X number of Backlinks in no time.

Any sort of ROI projections guarantee.

You can easily tell scam services apart as they are quick to make these sorts of promises before even looking at your current situation, and that´s something that should set off your BS alarms. “Services” like these aren’t even trying to present you with realistic estimates. They are just concerned with getting in and out of your wallet as quickly as possible, regardless of whether they accomplish the “results” they promise.

Avoid Black-hat SEOs

Listen, we know everything there is to know about SEO. And yes, that includes knowing that new strategies come in play constantly. Our engineers and marketing strategists are handpicked to come onboard, and our top brass has several decades worth of combined experience in the business.

All of that is to say that when we tell you that black hat SEO is not worth it, you can take it to the bank.

Best case scenario you’ll get a sudden influx of useless traffic that, while impressive in your analytics, will do diddly-squat for your bottom line. Worst-case scenario, when Google catches you – and believe me, they will – you’ll have a giant mess in your hands that will cost you even more money to fix.

In the end, our advice is to give a wide berth to SEO agencies that offer:

Link buying from random, irrelevant sites.

Using automated systems to generate hundreds of garbage pages.

Using duplicated or useless content.

Link spamming.

Keyword stuffing.

SEO Services and Pricing

Lastly, as you figure out the right SEO company to partner with, there is the important issue of pricing to consider.

All things being equal, when it comes to SEO services, you get what you pay for. To a point.

Generally – as it happens with most things marketing-related – cheap is often synonymous with ineffective. And that in itself will leave out a lot of low-priced services that are actually looking to con you out of your limited budget.

But it can also happen that the results you might want – or need – although attainable by a big firm, can be outside your current budget.

Most effective SEO firms tend to have flexible plans that tackle varying degrees of depth in their strategies. In SEO, some problems simply can’t be fixed overnight, regardless of how much you pay! Sometimes, it just comes down to cleverly allocating your resources rather than just throwing more money at the issues.

So, our best advice here is to look into your budget, talk it over with the agencies you are considering, and manage your scope and expectations from there.

Due to the nature of our business, we recently had to close our doors to most new clients to only let potential partners in.

Why? Simply put, because we are not an ordinary SEO company. But if you have read this far, you probably noticed that already.

Before taking in a new partner company, we perform a full SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) on them, and screen through a very detailed questionnaire.

These elements are essential to accurately assess newcomers’ real standing (not just their perceived situation) and judge if a partnership would be a good match or not.

If you think you got what it takes to play in the majors, then, by all means, get in touch. We’ll talk and take it from there.

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.

Cost-effectiveness – SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO.

A multichannel marketing strategy can enable you to connect with more leads, better engage your target audience, and can give you an even faster and better ROI. Learn about the other digital marketing services we offer, including Local SEO, PPC & Social Media Marketing!

Interested in starting your SEO campaign?