How We Do It
If you want to really turn up the gas, we suggest pay-per-click, specifically Google Adwords. PPC is less expensive and more effective now than ever. There are so many options for paid search now (Text ads, Remarketing, Gmail Ads, Pre-roll)… So… what is the best strategy for your business?
We can help market your business to customers by the keyword phrase, geographic location, age, gender, marital and/or financial status. You can also target prospects that have been to your website, have been to your competitor’s website or even those who have simply searched for a similar product or service that you offer on Google.
We have a team of PPC experts that focus ONLY on PPC. We are Google Premier Partners, and sit in the highest tier possible. What does this mean to you? It means we have direct access to Google to support your account with the best strategy possible. We have certifications in Search, Video, Display, Mobile, Shopping, Analytics and more.
What You Need To Know
Pay-Per-Click is a thriving and powerful platform to quickly generate increased web traffic that drives targeted visitors to your site. PPC experts at Spark Visibility leverage our proprietary methods to provide exclusive pay-per-click strategies. We incorporate a variety of proven techniques into your campaigns, designed to make your PPC have the highest return on investment. We minimize the cost per click (CPC) which is the amount you pay whenever someone clicks on your ad. We also optimize your click through rate (CTR) – the percentage of people who click on your ad after seeing it and increases the chances they will convert and click on your call to action (CTA).
Expert PPC management services for real results
Our Campaigns Attract and Convert
We build each of our campaigns to produce the best results possible. Each pay-per-click management campaign is built based on years of research and analysis to better understand web users and different audiences. We’ve built PPC campaigns for a number of industries in worldwide markets, giving our experts the knowledge to build attractive campaigns that convert. We report in real time to show our clients the value they’re receiving, and we’re constantly monitoring performance in both short- and long-term schedules.
Powerful Retargeting Strategies
Convert Even If They Leave Your Site
Our team will infuse custom ad copy that is designed to be relevant to your landing pages, keywords, and desired lead (or conversion) type(s).
Google users who visited your website in the past but did not convert into sales revenue are a critical advertising group. Advertising to this set of people is referred to as “remarketing”. Using remarketing, we are able to offer additional incentives to encourage these users to return to the site to convert. The incentives can come in the form of text, video, and/or image advertising.
Users who frequently visit certain types of sites are another powerful advertising group. This group is typically called an “affinity group”. Our systems ensure that relevant users such as these find your site(s) as well. Last, we have In-Market targeting. This method is used to attract new customers who have been actively searching for your product or services within the last 7 days. Similar to remarketing, these users could have visited your site, but more interestingly these users likely have visited your competitors’ sites within the last 7 days.
In addition to these targeting methods, we will merge strong keywords into your PPC campaigns to attract more users to check you out. Analytics data and A/B split testing provides us with accurate, real-time feedback to establish that the ads we have created are functioning to your advantage and increasing your site traffic and overall ROI.
Each ad is built for appeal, relevance, and conversion
Our Ads Generate New Customers for You
To ensure each campaign offers the best return on investment (ROI), we build each ad and test it on its own merits. Our PPC experts ensure that every ad used in our campaigns earns its spot by testing click-through rates and conversion rates in order to replace non-performers with more effective ads. Whether it is a textual ad served alongside search results or a banner ad on carefully selected display network sites, each ad is built with the target location and the target audience in mind to produce the best results.
Smart use of automation = better results
PPC automation for value optimization
A careful balance of automation and manual intervention is struck in order to get the most out of your campaign. Our PPC management experts are involved in every step of the campaign, from the initial research and creation of the campaign, all the way to evaluating the campaign’s performance and results. Automation is used to put plans into action, to adjust bids on-the-fly for better performance, and to serve as a way to stop ads that don’t deliver while pushing ads that are performing well.
We connect with each client to learn about their expectations and their history with pay-per-click campaigns.
Our PPC team builds a strategy for the campaign with a focus on keywords, landing pages, and performance.
Banner and textual ads are created with each keyword and audience in mind, with custom landing pages.
The pay-per-click campaign is implemented using a variety of tools to ensure an accurate launch on all fronts.
Our team continues to monitor ad performance to make adjustments based on preset guidelines and optimization.
We produce unique reports for each of our clients to show them the metrics and help them draw a meaningful conclusion.
A multichannel marketing strategy can enable you to connect with more leads, better engage your target audience, and can give you an even faster and better ROI. Learn about the other digital marketing services we offer, including Social Media Marketing, Link Building, and Search Engine Optimization!