Why Social Media Marketing is Crucial for Your Local Business

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Why Social Media Marketing is Crucial for Your Local Business

Why Social Media Marketing is Crucial for Your Local Business

Performing search engine optimization services on your own company can be quite the ordeal to tackle. For starters, there is such a vast amount of knowledge that goes into optimizing content so that search engines pick it up and favor the material.

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By David

Table of Contents

Search engine optimization is a very prominent part of the digital marketing world today. The reason for this is that more and more businesses are turning to the internet as a platform for advertising their products and services. 

Although many companies are starting out as e-commerce brands that don’t have a storefront, there are still a plethora of in-person businesses that operate from a physical location. There is some confusion surrounding digital marketing because a common misconception is that only online-based businesses need to launch a social media marketing campaign. 

While the logic is there, the truth of the matter is that local businesses absolutely need to invest in local SEO services. A local SEO marketing campaign can work wonders for local businesses, and today, we’re going to explain why social media marketing is crucial for your local business! 

Let’s start by talking about social media marketing as a whole, and then we’ll touch on how local SEO services paired with active social media accounts can take your local business to greater heights. 

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“The truth of the matter is that local businesses absolutely need to invest in local SEO services

What is Social Media Marketing?

Social media marketing is one of the newest forms of marketing and advertising for businesses. Essentially, social media marketing is where the well-established methods of marketing meet social media platforms. From Facebook and LinkedIn, to Instagram and Youtube, social media platforms are implemented in ways that help to expand the reach of businesses, and ultimately, the growth.

 

Many people use social media to connect with family and friends, but businesses can use social media as a way of taking their marketing to the next level. You would be surprised by how powerful social media platforms can be for companies and brands that are looking to grow and expand their businesses. 

 

Large corporations can surely benefit from social media marketing campaigns, but it’s easier for big brand names to gain an immediate following because they are already well known by the general public. However, social media isn’t only tailored to the brands everyone has already heard of, which is great news for start-ups and entrepreneurs alike. 

 

Social media marketing helps the smallest and lesser known businesses accumulate followers who will eventually translate into paying customers. Social media platforms are tuned in to the way that businesses are using social media for marketing purposes, and it’s actually very beneficial. 

 

Businesses can, and should, take advantage of the many tools that are embedded into social media platforms. For example, Youtube has analytic abilities that will inform you of who makes up your demographic. Instagram displays figures that express the reach of your posts, and Twitter has the ability to show you your engagement levels. 

 

You may be wondering if social media marketing is crucial for all businesses. And that’s a very valid question to have! Why invest a portion of your budget into social media marketing and local SEO services if you don’t need to? 

 

We understand your concern, but believe us when we say that social media marketing is absolutely essential for your business, especially if you’re a local company. Here’s why! 

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Do All Businesses Benefit from Social Media Marketing?

There are endless possibilities when it comes to the type of business you can start. It all begins with a passion, and the rest ends up being history! With so many industries to choose from, you have so much freedom. 

 

From companies that provide an expert-level service to brands that sell a unique product, every business is unique in their own right. However, no matter which industry your business falls into, your company will manifest as either an online store or a brick-and-mortar establishment. 

 

Also known as e-commerce brands, online stores are run entirely on the internet. With the rise in technology came the increase in e-commerce websites, which allow companies to run their business from anywhere in the world because sales take place through the website. 

 

Prior to the technological advancements we’ve seen over the past few years, it was rare for businesses not to have a physical storefront. Known as brick-and-mortar stores, it wasn’t uncommon for businesses to be run from one physical location. 

 

Now, it might seem obvious that e-commerce companies absolutely need to make use of social media marketing in order to stand out from the crowd. With such a heightened number of online businesses out there, social media sounds like a must for brands that sell products and services online. 

 

And don’t get us wrong! That is very true. But social media marketing isn’t just for online businesses. Companies that operate out of a physical storefront, rather than by way of the internet, should also implement social media marketing as part of their SEO campaigns. 

 

When paired with local marketing strategies, social media can  brick-and-mortar stores, either. While the term local might sound as though only local businesses should take advantage of the benefits that local SEO services provide, local SEO marketing is favorable for all companies.  

 

All in all, e-commerce companies and in-person businesses alike can benefit from both social media and local SEO services as part of their marketing campaigns. For now, let’s focus on local businesses and how social media marketing can help them!

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The Benefits of Social Media Marketing for Local Businesses

We can say, “Your business needs social media marketing!” all day long, and as much as it’s true, simply saying that social media is crucial for your business doesn’t really exemplify how social media marketing will improve your business overall. Let’s talk about the benefits of social media marketing for local businesses to provide you with more insight into what you can expect from a social media marketing campaign. 

“When you have a reliable base of customers, you start to establish brand authority. Customers who are loyal to a brand continue to shop from the company time and time again, which yields greater conversion rates for your company.”

The Benefits of Social Media Marketing

We mentioned that social media marketing will help to grow your business, but how does that happen? Well, it all starts with an increase in brand awareness. As more and more people find your social media accounts, the name of your brand will start circulating. Over time, you will grow a steady following, which leads to a solid customer base.

 

When you have a reliable base of customers, you start to establish brand authority. Customers who are loyal to a brand continue to shop from the company time and time again, which yields greater conversion rates for your company. 

 

Last but certainly not least, social media marketing is powerful, all while being incredibly cost-effective. When you launch a social media marketing campaign for your company, it’s likely that you either have a social media marketing team or you outsource the work to local digital marketing teams. 

 

Either way, the cost remains very low. Yes, you’re paying experts to put in the time and effort required of successful social media campaigns, but at the same time, the price point is going to be far lower than other forms of advertising.  

 

Along with brand awareness, customer retention, brand authority, and the element of cost-effectiveness, social media marketing yields many other benefits as well, including… 

 

  • Optimized results on search engines 
  • Heightened levels of organic inbound traffic 
  • More authenticity and trust among customers 
  • Ability to communicate directly with your customers 
  • The ability to network and work with other brands 
  • Opportunity to gain insight into what customers want and need 
  • Insights and analytic tools to see how social media content performs 
  • Elevate your business to an expert-level status in your industry

How to Do SEO for a Local Business

Performing search engine optimization services on your own company can be quite the ordeal to tackle. For starters, there is such a vast amount of knowledge that goes into optimizing content so that search engines pick it up and favor the material. 

 

While it’s certainly possible to learn how to properly do search engine optimization, not all beginners are able to find much success with their SEO campaigns. Not only that, but an SEO marketing campaign takes a lot of effort. 

 

As business owners, there are already so many different things you have to manage. From handling inventory and placing orders for more, to hiring valuable employees and maintaining the space so that it’s suitable for customers, it can feel as though your to-do list grows by the second. 

 

These are only the tip of the iceberg when it comes to owning your own business, too. With so much going on in your day-to-day life as a business owner, the very last thing you need on your plate is… Well, more on your plate! 

 

Allow us to extend a helping hand and take care of the SEO side of your local business. As a company with many years of expertise, and many successful SEO marketing campaigns to show for it, we have the know-how and bandwidth to take on social media marketing for your local business. 

 

For local search engine optimization services, consider hiring the experts. We’ve got your back. At Spark Visibility, we have the tools and the knowledge to curate the right social media marketing campaign for your local business. Contact us today to learn more about what we can do for you!

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Social Media Marketing

Grow Your Business By Managing Your Brand

Why Do I Need Social Media Marketing?

Social media marketing can help raise brand awareness, create a strong brand identity, engage customers and generate more leads. And whether you know it yet or not, your customers and potential customers are already out there interacting with your brands through social media. By managing your social media you can manage your social business identity and create tremendous success for your business. And with a social media marketing agency, you can do all this with the guide of expert social media marketers who will ensure you are meeting all your marketing goals.

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What Can We Offer?

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Brand Image

Having a strong brand image requires creating content that reflects your company and speaks to your followers at the same time. At Spark Visibility, our social media marketers will help you create quality content, increase web exposure, create lasting relationships, and ultimately grow your brand image.

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Cross Platform Management

Spark Visibility works with Facebook, Twitter, Youtube, Instagram, Pinterest, LinkedIn, and more. Our expert team will determine which social channels are right for you and will build a unique message for each channel that is reflective of your brand. We'll manage all your social networks so you focus on you.

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Analytics

At Spark Visibility, we use data analytics to examine follower behavior and identify opportunities for growth. We monitor engagement to see what works and what doesn't, and use these metrics to increase your website traffic and leads. By using social media metrics, we can ensure your marketing campaigns are successful and that you're marketing efforts pay off.

Why Choose Us?

At Spark Visibility, you’ll be working with one of our experienced social media marketers who will develop a social media strategy that’s fitting and specialized for your industry and business. We’ll develop a project plan and content pipeline, manage all your social media channels, optimize targeting using data analytics, and communicate growth and progress via custom reporting. We work to understand your needs and meet your goals. Everything is transparent, so you can let us focus on what we do best, while you focus on your business and what you do best. 

Social Media Strategy

With a social media strategy you can:

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Generate a loyal customer following

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Target new customers with highly specific advertising campaigns

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Respond to customer questions and concerns in a timely manner

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Expand brand awareness and recognition beyond your local area

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Distribute branded content for new and loyal users to interact with

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Drive qualified leads to your business

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Access social analytics to measure & track performance

We help you make the right decisions

It can be daunting to figure out what anything means in digital marketing. While having a conversation online about your brand is great, it can be hard to figure out what to do with that conversation. The reports we create for you will show you how your brand can take advantage of the results. We help you draw meaningful conclusions from your online content and engagement to help you get the most value out of your social media marketing campaign.

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Our Social Media Marketing Services help your business grow brand awareness, relationships, and website traffic.

Awareness, Relationship, Exposure

Develop Brand Awareness (Followers):

Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.

Build Relationships (Engagement):

When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.

Increasing Website Exposure (Traffic):

Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.

Our Social Media Marketing Process

  • Assign a Dedicated Social Media Manager to Your Account

    You will be assigned a dedicated social media manager to develop your strategy and execute it. This person will learn your business and be your primary contact. You will be able to communicate with your social media manager daily via email or schedule a call at a time that is convenient for the both of us.

  • Develop a Social Media Strategy that is Specific to Your Business

    The first step we will take with your campaign is to perform research and develop your strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your campaign to show you the roadmap to success.

  • Develop Content Calendars and Advertisements

    Once you agree on the strategy we develop, we will start execution. We will develop social media content and advertisements unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live.

  • Growth Optimization and Daily Maintenance

    Our social media marketing services includes daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your channels.

  • Reporting and Communication

    Your social media manager will prepare monthly reports for you to review. You will also have 24/7 access to our reporting software to view your campaign’s progress at any time. In terms of meetings, we can schedule weekly, biweekly, or monthly meetings to discuss progress.

A multichannel marketing strategy can enable you to connect with more leads, better engage your target audience, and can give you an even faster and better ROI. Learn about the other digital marketing services we offer, including PPC, Local SEO and Web Design!

Want to Begin Your Social Media Marketing Campaign?