Partnering with the right SEO company that could integrate the right SEO practices is crucial for standing out and ensuring that your website is recognized and clicked on.
By Audrey Throne
Bloggers. Brands. Online Shops. The Internet is simply flocked with operational websites. Isn’t it? According to Internet Live, there are over 1.5 billion websites in the world! Why so? Well, internet usage is also steadily increasing every year.
Almost everyone in the world is present online. Hence, as a business, so should you!
But, the question is: only having an online presence is enough for the success of your campaign? In such a neck to neck competition, no, it’s not.
Google accounts for over ‘2.3 trillion searches’ per annum. According to Sparktoro, over 50 percent of these online searches don’t lead to conversions. Also, consumers today live a fast-paced life. Rarely do they surf the web beyond the first page. Some don’t even look beyond the top few search results.
To stand out and ensure that your website is recognized and clicked on, you must attain a high search engine ranking. This is where SEO comes in handy.
Search Engine Optimization or SEO, as we know, uses various tactics that allow your campaign to get noticed by the search engine algorithms. In other words, it helps in improving your online presence and getting more clicks.
If you want to make your digital campaigns successful, which surely you would want to, here are the top SEO fundamentals you must keep in mind.
SEO isn’t just about integrating the most popular searches in your content. Instead, you must ensure that the keywords you add in your content are both high-ranking and highly relevant to your business and target audience.
According to Blogging Wizard, using relevant and specific keywords results in a high volume of searches as compared to long-tail keywords.
So, use the right keywords in your campaign. Conduct keyword research to understand what online searches your target audience making.
Then, you should rank each word, depending on its popularity. Integrate them into your website and campaign in a seamless way. The trick is to keep it natural without overdoing it. Remember, search engines are smart enough to screen out websites that are unnaturally stuffed with keywords.
To make your job easy, keyword research tools like Jaaxy, Google Search Console, and Soovle are at your service.
Having the right goals from the beginning can ensure a successful campaign. Don’t be myopic with your plans. Think about improving the overall user experience because a happy customer will come back to your website again and again.
Understanding user experience holds the key here. Creating a positive user experience means that visitors will leave your website satisfied, and when they do that, it means you have made a loyal customer.
Search engines like Google rank websites based on the quality of experience they deliver to visitors. The higher their dwell time on your site, the higher your rank will be on Google. Simple!
To improve user experience, make sure your site doesn’t take long to load. ‘Google Page Speed Insight’ will let you know about your current load time on different devices. You can then improve your website if needed.
Make it easier for your visitors to navigate your website. No one likes to get lost on a website. If people don’t find the right answers quickly, they’d simply leave.
Here, content optimization becomes handy. Use broad category headings that people are searching for. This will enable easy understanding for your visitors and hence, higher chances of conversion.
Unless you have the expertise of web development, coding, and content marketing, etc., you should seek to outsource SEO to companies that offer their services. After all, no one is a master of all trades.
Also, it will be lighter on your pocket. According to ‘Growth Proton,’ outsourcing your SEO costs lower than hiring two in-house writers.
However, it is essential to understand the fundamentals yourself so that you can ask for the right services from these agencies.
For many of us, SEO is solely about optimizing the written content of a website. This is a misconception. It is way more than that.
You must also work on your visuals if you wish to gain a high SERP.
Visuals attract the audience like a magnet. Who wants to read lengthy pieces? Sum the information into graphics and watch it do wonders. Today, people engage with visuals more than they engage with written texts.
Add images, videos, and infographics to boost the interest of your audience. Keep them interested. Don’t bore them.
Here too, not overdoing it is the key. You must only add relevant visuals. For instance, if you are selling toys, adding a cover photo of flowers won’t help anyone. Make sure each element of your website is out there to bring you more business.
Also, keep track of the load time of your website while adding visuals. If visuals are increasing the load time, compress them to reduce their sizes.
Also, add keywords in the file name so that they come up with relevant searches on Google images.
SEO calls for optimizing every element of your online presence. This includes title tags as well. After all, title tags represent your brand in front of your audience.
Well, it is what they see when they search-relevant keywords on search engines. So, add the highest-ranking and the most relevant keyword in your title tags.
Like title tags, Meta descriptions are reflected in the search results. You have approximately 160 characters to leave a lasting impression on your audience. Use them effectively. Give a summary of what you are offering to your audience, and why should they choose you?
Now, this is where it gets tricky. You not only have to deliver enough information in your title so that people click on it, but you also have to infuse the right keywords in it.
Sound too much already? Worry not. You can get plenty of help from the agencies that are pro in optimization.
Optimize it all!
All in all, if you incorporate these four vital SEO fundamentals into your website, your online presence will witness improvements, and when it happens, there will be so much activity on your campaign that you’ll be grinning from ear to ear!
Audrey Throne has an ongoing affair with the words that capture readers’ attention. Her passion for writing dates back to her pre-blogging days. She loves to share her thoughts related to business, technology, health, and fashion.